Home / News / Industry Information / Where is the key to managing food safety rumors?

Where is the key to managing food safety rumors?

16-07-2020

Where is the key to managing food safety rumors?

Where is the key to managing food safety rumors?

GPK Admin 10-07-2020

近年来,食品安全谣言不断出现,给食品安全工作带来诸多问题. 治理食品安全谣言,规范食品安全信息,已成为行业共识. According to the published cases, most of these rumors are not technically high, 但它们仍然可以迷惑许多人,并在人群中传播, causing no small negative social impact. What is the reason?

社会心理学研究发现,谣言需要两个基本条件:事件的重要性和信息的模糊性. The so-called "people take food for the sky, food for the first", based on the nature of food imports, for the public, the importance of food safety is self-evident. 在高度关注下,人们会发起一种选择机制,寻求避免劣势. 如果关于食品安全的信息足够清晰,能够产生良好的结果, people will certainly make positive actions; and if the information is insufficient and *disorganized, 人们无法根据现有的知识澄清事件的真相, then they are emotional. The first choice made is to avoid. 这种非理性心理之所以在人类历史上屡屡出现,是因为它是人类选择的本能, 尤其是当人们相信谣言的代价大于难以置信的(可能的)后果时. 当它小得多的时候,人们倾向于选择前者.

著名研究机构尼尔森网络关于食品安全知识的专题研究报告, 行为和需求表明,公众对食品安全的关注已经达到93.83%,但对食品安全科学信息的了解仅为47.73%. 强烈的信息需求与缺乏科学认知之间的矛盾为谣言的产生和传播提供了条件. The people lack the ability to distinguish, 他们不容易获得相关的权威信息. 在这种情况下,他们会选择“相信自己”.“这很容易被目的不纯的人利用. 他们抓住了人们倾向于“相信”的弱点,通过简单地制造一些材料就可以很容易地制造谣言.

*分析认为,食品安全谣言在传播过程中往往具有三个特点:一是贴标签. 谚语通常带有“致癌”的标签。, "toxic" and "harmful", 危言耸听,制造强烈刺激,引起网民关注. 2018年十大食品安全谣言案例中, "Starbucks coffee is carcinogenic", "garlic casserole is carcinogenic", "potassium ferrocyanide in salt is poisonous", it is a classic case; the second is visualization. 谣言更倾向于运用一些图形化、视觉化的表达手段来追求“有图有实”的现实效果." The rumors in the top ten cases are mostly in the form of small videos; the third is socialization. 常用的社交媒体平台如微信和微博已经成为谣言传播的主要渠道, 尤其是关系密切的朋友圈, which has become a breeding ground for rumors. 根据第一篇文章中报告的数据, 2018年,69%的食品谣言通过微信传播,15%通过微博传播.

民间有这样一种说法:谣言往往离真相只有一米远. 这意味着谣言很可能接近真相. Within this short "1 meter" distance, 似乎总有一堵看不见的、不可逾越的高墙. 这堵高墙是由于信息贫乏而建的. We have seen that whenever rumors appear, 官方权威信息往往滞后一段时间. 这种滞后时间给了谣言迅速传播的机会, 这样他们就能迅速完成从高墙中阻隔真相的工作. 显然,有必要从根本上控制谣言,让人们不相信谣言. *关键是拆除阻碍信息的高墙, so that scientific, 准确、权威的信息能够清晰传播.

Rumors stop at the wise. “停”的工作,实际上是打开信息渠道,发布权威信息. So who can be the "wise man"? 第一个是政府相关部门. This requires strengthening supervision, 及时发布食品安全权威信息, and enhancing public confidence. In addition, 学者们需要站在科学的前沿, 以简单易懂的方式传递正确的知识, eliminate the scientific blind spot; need the media to take a professional and responsible attitude, 客观、公正地报道食品安全的事实和真相, not arrogant , do not make rumors of the amplifier; need enterprises to strictly adhere to the food safety bottom line, integrity management, 认真履行食品安全责任, 并承担起食品安全科学的社会责任. 只有结合这些方面,才能从源头上根除食品安全谣言.

TAGS:

Leave a Message :::

如果您对我们的机器有任何问题,请不要犹豫与我们联系.

Information
  • Phone 0086-21-57458832
  • Mobile 0086-21-57458832
  • E-mail [email protected]
  • Skype hamasakiyumi
  • address No.1588, Hubin Road, Fengxian
    District, Shanghai.China
Our Users
  • partner001
  • partner002
  • partner003
  • partner004
  • partner005
  • partner006
  • partner007
  • partner008
  • partner009
  • partner010
  • partner011
  • partner012
Cooperative Partner
  • Full automatic Baked Potato Chips Production Line
  • Full automatic Baked Potato Chips Production Line
  • Full automatic Baked Potato Chips Production Line
  • Full automatic Baked Potato Chips Production Line
  • Full automatic Baked Potato Chips Production Line
  • Full automatic Baked Potato Chips Production Line